![]() When it comes to the envelope’s construction, Tension understands the importance of the envelope’s performance to your business. Quality Construction for High Performance ![]() Work with an experienced partner you can trust. ![]() And Tension can help you maximize the marketing and operational potential of your envelopes. Like a well-dressed salesperson, your envelope is making an impression. Because customers’ perceptions of your company are so important, so are your outer envelopes. The science of envelope design tells us an envelope has to make an impression in three seconds to stay in the hands of the recipient and out of the recycling bin. We use materials, colors, graphics, windows, appealing textures and opening devices that have a knack to working their way to the top of the stack, leaving lesser envelopes untouched and unopened. We create envelopes that shout, lure, entice and bring a respondent inside. At Tension, we’ve spent more than a century manufacturing envelopes and creating custom features and improvements to make each envelope an active, successful part of your mailing package. Most envelopes that travel through the mailstream are #10 in size. The first impression your customers and prospects receive is often from your outer envelope. The use of different envelope papers, colors, designs and envelope styles says a lot about who you are. The envelope, any envelope, has a very valuable image-building function. The envelope can either make you receptive to what’s inside… Or it can turn you off. This includes non-advertising as well as advertising mail. How did you decide which pieces of mail were important? Which were throwaways?īefore you open any piece of mail you make a crucial decision about its importance just from the envelope’s first impression. Now ask yourself a very important question. Some pieces you will open and read immediately, others you decide can wait, and still others will never be opened and read. When you sort through your mail you immediately, even subconsciously, begin to assign priorities. Buck Slips for Direct Mail and Monthly Statements.Lightweight Packaging & Fulfilment Envelopes.
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